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Advisory Services

At Russel Binks & Associates, we offer a    comprehensive suite of services tailored to the unique needs within the luxury African travel Industry:

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  • Branding & Product Awareness – Creating distinctive brand identity and positioning in the luxury travel market.

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  • Strategic Global Marketing & Sales – Crafting innovative marketing strategies and implementing targeted sales initiatives to maximize reach and revenue.

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  • Public Relations (PR) – Building and maintaining a strong brand reputation through media outreach, storytelling, and industry networking.

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  • Hospitality Operations – Enhancing guest experiences and optimizing operational efficiency for seamless service delivery.

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  • Business Growth – Identifying and capitalizing on expansion opportunities while ensuring sustainability and profitability.

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Cont...

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  • New Business Development – Supporting the launch of new lodges and initiatives with expert guidance on market entry, partnerships, and competitive differentiation.

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  • Private luxury aviation – Introductions to aviation experts and charter / FBO services.

 

  • Project management - Managing the development process from ideation to handing over completed projects to the General Managers

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  • Concept development

  • Market research

  • Professional teams selection (Town planner, Architect, Engineers, Quantity Surveyor and Project Manager, Interior design).

  • Project budget management

  • Management of professional team

  • Delivering your vision

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